Writer, cinephile, and OrangeTheory enthusiast based in San Francisco, California. Currently writing for SoFi, shaping fintech storytelling across lifecycle, product, and brand channels.
Where I Come in
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Where I Come in ·
Lifecycle and CRM
MESSAGING THAT MOVES PEOPLE FORWARD
I design lifecycle programs that feel personal—not pushy. From onboarding to winbacks, I use data, experimentation, and channel-native storytelling to guide people toward the moments that matter.
Product & Performance Creative
PERFORMANCE WITH PERSONALITY
I craft conversion-focused creative that blends clarity with brand voice, helping paid channels, landing pages, and product moments deliver both results and resonance.
Brand & Campaign Work
COHESIVE THINKING ACROSS EVERY CHANNEL
I craft campaign concepts and brand messaging foundations that translate seamlessly across formats, turning one strong idea into many effective executions.
